Eyeko Long & Luscious Lashes VS Bobbi Brown Lash Glamour Lengthening Mascara Review

I am a bit of mascara whore at the moment, using one for a week, getting bored the discarding it for something else.

My newest mascara lust is Bobbi Brown Lash Glamour Lengthening Mascara (which I will do a full review for later). I saw this on a You Tube video and ended up slapping down £17.50 for a tube of this at my local BB counter.

Obviously, my first thought was how similar it looks to Eyeko’s Long & Luscious Lashes mascara!



Both come in similar tubes – I love the tube idea, means you can control the amount to apply. Both are decently packaged, no winner here.

Quantities – you get slightly more with the Bobbi Brown:

0. 3oz in the Bobbi Brown
0.28 oz in the Eyeko

The Brush!

Very important is the mascara brush. Both of these brushes have a spiral style comb,with wide gaps that tends to put quite a lot of product on the lashes. This is ok….if you have the kind of lashes that can take it and if you have a brilliant formula!

The Eyeko brush is thinner than the Bobbi Brown one. The BB is a bit more bristly than the Eyeko but I found the Eyeko easier to use because it’s that bit smaller.


Color wise, the BB mascara is called “smoke” which implies it’s a dark grey – but it is black. Eyeko’s is black. Side by side they look pretty much the same, both are quite dark and give a decent colour:


Formula is very important of course. Both of these mascara focus on ‘length’ as opposed to volume. Both do lengthen, but one does a much better job in my opinion.

I found that both of these formulas (when new) are a little on the wet side.

I’ve used a photograph of Eyeko from when I first got the bottle (to make it fair as the Bobbi Brown is brand new). So the angles aren’t perfect for side by side comparison, but I hope it is of some use.

2 coats of each mascara:



Eyeko adds a lot of length, it is quite dramatic and nice to use. It also does a good job of holding and emphasising curl which is great for something that is quite a wet formula. I found that the Eyeko starts to go clumpy after about a month.

Bobbi Brown:


Hmmm. Bobbi Brown’s formula I found, was heavier and clumpier than Eyeko’s. It added more volume but not enough length. It also weighed down my lashes a lot so there is not way it will hold curl.

I just found the brush quite big and cumbersome – hence I kept getting it on my eyelids.


I am all for posh make up, but in this case, paying more didn’t get me better results – prices: £8 for Eyeko* and £17.50 for Bobbi Brown.

*£8 isn’t really that cheap, I’ve noticed that even drugstore/highstreet mascara’s cost a fortune these days!

I suspected there would be little difference between the two products, there is actually quite a big difference and I would say the Eyeko is far better for creating a clump free lengthening effect.

Eyeko wins! You can buy Eyeko here but it’s currently out of stock.

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  1. H says

    Haha! The Bobbi Brown does nothing to warrant £17.50. I’ve tried the Eyeko one years ago, I think when the brand launched. It didn’t do much for me, but looks really good on you! Formula change maybe.
    Also, it’s a little odd that two brands have such similar wands/packaging?

    • Row says

      Hi H

      I wonder if they come from the same factory – fair enough if the tubes are the same, but the brushes too!?

  2. H says

    Hey great review.

    I am always on the look out for that perfect mascara, I hate to think about the amount of money spent and mascara wasted looking for ‘the one’ I must be a marketers dream, as with every new ad for longer, thicker luscious lashes I am straight out there buying the mascara. And still I am on the search!

    I to have tried Bobby Brown’s mascara and was really impressed initially but then after a couple of wears like your picture it became clumpy.

    I have never tried any Eyeko products, funnily enough I was only checking out their website this week. I will definitely be popping back to their website and buying this mascara when it’s back in stock!

    • Row says

      Hi H

      I haven’t found the perfect mascara yet – I’ve found some great ones but they were too hard to remove!

      Eyeko mascara is good. I would purchase one for sure but since I am a mascara junkie…I think I might spend a lifetime looking!

  3. Paige says

    It’s good to see proof that high end products doesn’t mean it’s better than the more affordable ones!
    And yes, I have also noticed that prices for drugstore brands are shooting…I mean some if you calculate by amount of product might cost even more than MAC or other well know brands! :S I find it strange and baffling…
    On to my question, have you tried the L’Oreal Extra Volume Collagen? I just want another opinion on it since I found it helped me discovered the lashes I never saw on my eyes haha

    • Row says

      Hi Paige

      One mascara I haven’ttried is Extra Volume Collagen! I dunno, mascara’s that are quite THICK tend to weigh my lashes down unless I have had a lash perm. I am totally jealous if you can use a thick, volume mascara that suits your lashes!

      Yeah I was shocked. I bought a L’oreal mascara to review, it was £10.99!!!!!! WHAT?!

  4. Paige says

    btw, noticed that the link for “Eyeko here” leads you back to this entry, just in case you didn’t intend for it to be that way