Instructions? Who needs instructions I said, as I slapped yet another hair dye on my head today.
This is about $8 retail but $17 (it was $16 earlier this week!) from Ichibankao.
In the box you get the usual 2 bottle dyes, gloves, conditioner, instructions and so on. Nothing out of the ordinary.
The texture of the dye is interesting – its a mousse! The advantages is that it makes it very easy to apply and control but in a way I didn’t trust it – DID I cover that area? Mousse is so light so…hmm it’s hard to tell. Also when you first squeeze it out its very liquidy.
Use it on dry hair.
1. Mix two bottles together (it’s clear which are wish) then turn the container to mix it together.
2. Tilt the bottle and squeeze the middle and the foam starts coming out.
3. Lather up the foam and cover all of the hair, then leave for 20-30 mins.
You have got to love the Japanese attention to detail. I love the bottle it comes in, I love the way everything is presented, so neat, so functional.
At the same time, the idea of a foamy permanent hair dye is interesting. I have the sensitive scalp of course, and I had a slight tingle but no where near any irritation so its a fairly gentle dye. So gentle that I was concerned it wouldn’t actually do anything.
Because the dye is foam, it goes very far. I bought 2 packs because my hair is so long, but one was more than enough because it just went on and on and on.
Now the result. The dye smell is pretty strong and even though I have washed my hair I can still smell it a lot. It’s not horrible at all though, just very strong. The result….is so-so. It’s really not quite like the picture…the promise of a cool light bright is perhaps just too much of an exaggeration. However, it has lightened my dark roots to a warm brown and the ends – which have been highlighted are a cool ashy toned brown. Its added for of a tint as opposed to an actual colour.
Verdict? I love the idea of the product, its SO easy to use and it goes far. It didn’t sting one bit either. My hair is super soft not and conditioned….But I am no 100% convinced because it didn’t get my hair colour anywhere near what it was supposed to and ultimately, that is what a hair dye is supposed to do.
I would try it again in another shade, perhaps something reddish toned which I will be able to see a definate result from.