Review: Smashbox ‘O’ Glow

Smashbox have this lovely invention, the O Glow blusher, which is a clear gel and turns out a pink on the skin. This is the blurb:

“Experience instant chemistry as your complexion is transformed from so-so to oh-so-glowing! The first intuitive blush, this clear gel reacts with your personal skin chemistry to turn cheeks the color you blush naturally, in just seconds! O-GLOW works on every skin tone, from the lightest to the darkest, to give everyone a customized flush of color. When applied, your skin’s moisture activates the innovative formula producing a rosy blush that lasts all day. The unique Goji Berry-C Complex™ creates a microcirculatory, skin-energizing effect, while antioxidants like vitamin C, pomegranate seed oil and marine plankton provide additional healthy-skin benefits. O-GLOW’S revolutionary silicone-based clear gel is easy to blend; preservative and fragrance-free, and glides on smoothly for a healthy, glowing blush that’s you, only prettier.”

Someone should pay that copywriter a bonus for coming up with microcirculatory – my description – Clear Gel that turns pink.

Anyway, here’s the pic of my new blush:

The Smashbox website has three examples on different skintones, as little video clips where the skin turns (erm – I wouldn’t say they were that accurate though), here./

At the moment, on Make Up Alley this product has a medium score of 3.0/5.0, and only 40% of people would buy it again. the main complaint that the colour was to garish once it developed.

For the recored I have a medium NC35-40 skintone (I don’t even use MAC foundation, but everyone seems to use it to refer to their skintone!), and this blush worked nicely on me.

Its a clear, siliconey gel when it is squeezed out and almost instantly began to ‘turn’ into a shade of pink. I am not convinced that it necessarily adjusts to every skintone – I don’t see how any cosmetic is psychic, hence some people with medium/darker skins can hack the pink and love it, people with fairer skins find it too strong and hate it.

The key is apply sparingly – I squeezed to much and blended it out and it looked fine – it didnt really develop more than the original pinky-medium shade.

The problem with this item is that is it a lot of fun, but it is also totally unpredicatable and its easy to slap a bit too much on.

I had a lipgloss by Babypink which was clear, and I slapped a ton on. Later I looked in the mirror and all I could think was trout. My lips had turned into a bright bright bright glossy fushia. I couldn’t wipe if off quick enough.

Anyway – O Glow is a gimmick alright but I personally love gimmicks and the shade works on me, but it isn’t for the more straightlaced types – you know, I want a even blush and I want it now. And I would avoid if I was very pale too.

RF

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