Oh no you didn’t! – WHITE LABEL Placenta Moisture Mask Review

Yes I did, and I don’t regret it! Well kind of.

Here’s a tip, if you’re going to do a search on Placenta, make sure your ‘safe images’ is on. Bleugh.

Placenta is quite popular in a lot of Asian skincare and health products and I must admit, with my somewhat delicate western upbringing, I wouldn’t personally eat any placenta product…but put it on my face? Yeah! I’ll do it!

White Label is a Shiseido brand and they have a range of skincare based on the Placenta. Here is the imagery which uses a baby…I don’t need to be reminded of where the Placenta comes from!:


Awww! What a cute babe though. Cutey cutey!

The White Label Premium Placenta Range is Additive Free, and the Placenta is all 100% from Japan only.

A quality whitening & moisturizing mask contains 100% luxurious placenta content from Japan, as well as hyaluronic acid, collage, lipidure, squalene, glycerin, trehalose, and more. This comfortable gel-type cream texture gives you a rich moisture replenishment, promotes skin reborn (metabolism), and against wrinkle (lines) and dryness.

Yes, it’s 100% Japanese placenta so I think this means we are dealing with some seriously clever and technologically advanced placenta here!
There’s nothing sinister about the mask though! No one will see this in your bathroom and call you names at work the following day, don’t worry, unless of course, they can read Japanese:


The mask is scent free (and as mentioned before, free from additives.

It’s a really really thick creamy white mask, totally opaque on the skin. No hint of any weird, funky stuff in this mask, in fact I think they went the other way and made it as plain as possible.

This mask is a moisture mask and that is just what my skin needs at the moment:


This face mask it FAB. I love it. I had no allergic reactions to it (not allergic to placenta then), it hydrated my skin really nicely and my skin just looked a lot brighter afterwards. It’s a great face mask.


The instructions I got said leave it on for 1 minute then rinse off but…doesn’t that make it a cleanser, not a mask? So I left it on for 5 minutes…actually 10 because I started talking to people on Twitter but you get the idea.

There’s no fragrance, no colour, no preservatives and no mineral oil in this mask. Just placenta.

Here’s the not so great translation of the ingredients via Google Translate:

Hydrolyzed collagen, hyaluronic acid, DPG · Wed polyacrylamide placenta alcohol titanium oxide, hydrogenated rapeseed oil Toriechiruhekisanoin Na · diglycerol ethylhexyl palmitate glyceryl stearate, hydrogenated polyisobutene Setesu – Stearic acid, phenoxyethanol Jiokuchirudodesesu lauroyl 15 – -2 – beeswax tocopherol Laureth -7 – Al · farnesol hydroxylation hydroxylation etidronate trehalose


I love it! If you have dry dull skin, this is so worth a try. I paid about £8 for this on eBay.

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  1. Jen says

    Reading this reminded me of a program where the husband fried up his wife’s placenta after she’d given birth, and shared it round with friends and family…not too sure if I’d ever be able to eat it myself, but hey, each to their own!
    I don’t know if I have this right, but is it because of the EGF type hormones in placenta that gives this mask its cell renewal properties? Cos I’ve been using this serum thats EGF modified from soya sources, which is slightly less squeamish for me than placenta, and it seems to have the same effect…brightening and skin seems softer and bouncier(?)

  2. says

    …I just kinda wonder how they get all the placenta to make this. Do they buy it from hospitals? Do people donate it themselves? O_O;;;; And with the baby in the ads, they are super in-your-face about it too…hehe.