I have brand crushes from time to time, at the moment I am nuts for Dollywink, Candydoll and Melliesh (all Japanese brands!). I have bought so many bits from them in the last few weeks. Anyway I realised they have a pattern; all these brands promote the ‘Gyaru’ look.
So these brands focus on blushers, pale lip colours, fake lashes, eyeliners…all the essentials of this look!
Whilst the full look is a bit too much for me personally (the contacts freak me out), I love how cute the blush and lips are and it’s nice change from the usual sheer, shimmery Japanese formulas.
Dollywink is modelled/designed by Tsubasa Masuwaka – I love their nail polishes, lash glue, liquid eyeliner and they have a lovely range of false lashes.
I bought 6 of their polishes to review!
Candydoll has a funky range of blushers (including one called Carrot orange and it is a shade of carrot!). They have some lip glosses with luke warm reviews and a new range of lipsticks which I have bought and will review shortly:
Melliesh is produced by Yui Kanno – their range is less well known than Dollywink and Candydoll but I really like it!
Their lip glosses are supposed to be ‘concealer and gloss’ meaning it will give a nice full coverage even for people with naturally rosy lips. I have already bought their eyeliner, 2 glosses and 4 blushers to try.
What are your current brand crushes, and is there a reason why?