Love in a BB: Rohto Hada-Labo BB Moist Emulsion and Moist Cream SPF50+ Review

I bought two versions of the Hada Labo (who make amazing cheap-ish skincare) BB Moist, purely because I wanted to see what the Japanese interpretation of BB cream was and also because I love their skincare range.

On top of this they had a ‘Dark Beige’ shade which a few people told me ran quite dark (nearly all BB Creams I use are too light).

I bought the emulsion and cream versions…I do it for you, readers:


Hada-Labo’s BB Moist Cream and Emulsion both come with SPF50 which is great! Saves me the trouble of using a SPF (not that I ever remember). You get around 40ml of product which is ok if you treat this as a foundation product.

The packaging……is nothing special at all. It’s simple and practical but that’s how a lot of Hada-Labo products are.


The Emulsion version is the thin liquid one and the cream is a thickish…well, cream. Both textures are very useable and easy to blend in. It totally depends on what you need. Dry skin will do better with the cream (and it provides slightly more coverage).

Oily skins will do better with the fluid although it’d suggest that this is best for the summer months too.

I will use the emulsion when it gets warmer and the cream day to day purely because my skin is quite dry.

I noticed a slight shade variation – the Emulsion is a tad darker:


Now…for my NC35 skintone both of these are still a bit too light. How annoying!!! Basically the fluid matches better than the cream which is about 2 shades too light. However I have been evening both of these out by using a RMK powder which I have in a matte bronze.

Then you can’t tell at all that it’s the wrong shade.

Here is the cream on my face. The coverage is excellent (the emulsion is quite good and buildable too):


However – the most extraordinary thing about this product is how amazing it makes my skin look. Just brilliant. I have been using this product as my daily base for 3 weeks and the condition of my skin has improved a lot. The tone is better and more even too.

Also, the point of BB creams is that as well as being a base and a treatment, it is supposed to help with things like pigmentation and scarring which this does (or at least, my scars look less visible).

Despite the fact the shade isn’t 100% right for me, this is the best BB cream/emulsion I have ever tried – I have zero breakouts (Korean BB cream give me spots) and my skin is glowing.


A must have if you want to try a BB cream.

I bought this from for about £10. It comes in 2 shades, Light Beige and Dark Beige.

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  1. says

    I NEED this!!!! The emulsion sounds great for the weather over here and hopefully the lighter shade will suit me~

    • Row says

      Hi Blair

      Oh yes! The lighter texture is fab for where people need lighter textures for humid weather!

  2. kirsty says

    Ooh, I think I will have to get this! I’m new to BB creams, the first one I tried was the skinfood sachet you included with my blog sale purchase, and I really liked it!

    • Row says

      Hi Kirsty

      I try and spread some of the Asian skincare love! Get other people hooked!

  3. W says

    Wait, did you buy the lighter or the darker version? I’m kind of confused. Thanks!

  4. Jen says

    Ooooh I didn’t know HadaLabo did a bb cream, sounds like a must-buy from your review :) If I’m NC20, would you say the Dark Beige would be too dark and that I’d be better off with the Light Beige?? I think I’ll probably end up getting both the emulsion and cream, just out of curiousity :) Your skin’s looking amazing, Row!

    • Row says

      Hi Jen

      Hmmm all i can say is NC35 and Dark Beige is about 2 shades too light for me… 😀 Both could suit you I think x

  5. says

    It’s annoying how most BB creams come in just 1 or 2 shades! But despite the lack of shades, we all still love BB creams for its multi purposes, dont we? =)

  6. Sarah S. says

    Wow, your skin looks amazing! You usually break out? If this doesn’t cause breakouts, I need to get it… but I’m usually NC25 to NC30 with a tan. Will this color work for me? Or should I get the lighter color?

    • Row says

      Hi Sarah

      I break out usually around my nose and chin. My biggest problem is sensitivity and redness. I think this shade will work well with NC25-30 because it’s a bit too light for me at NC35. Just what I think though I can’t say for sure!

  7. says

    I bought the emulsion version from adambeauty last week. I hope to get it soon in the mail..can’t wait! 😀 I’ve always had trouble with shades because my face is a shade or two lighter than my neck so bb creams would match my face but still make me look odd because my neck is a different color. I know that you said the shade is off but could you still tell if it has flashback/white cast because of the SPF?

    • Row says

      Hi Mandy

      I’m not sure what you mean? The SPF of 50 is a killer for photos (reflects quite white!!!) but the shade itself is really just a few shades too light for me so I use a warm powder to even it out. Like you my face is lighter than my neck, so I tend to match with my face and warm up if necessary x

  8. says

    Oh darn! I want this and I was going to order from Adambeauty but they were out of stock! If they are out of stock again this time I’ll have to blame you now, won’t i? 😉

  9. Janie says

    In the above pics, do you use BB cream alone or do you apply moisturiser first before applying BB cream?

  10. LOLARIS says

    Have you ever tried applying it as the recommended sunscreen usage (1/4tsp each for face and neck)? I’m curious how it might turn out if I use it as per recommendation, since I’m looking for something sheer enough, so using 1/4tsp on the face alone would not make me look like I plopped my face down into a bowl of flour!