*updated – see video at the end*
I bought some books and magazines from Yes Asia and had to make up the value to get free shipping. So I bought this interesting looking magazine called Egg’s Beauty…well it has beauty in the title, doesn’t it?
I saw the cover before I bought it, I knew what I was getting myself in for. Egg’s Beauty, I think, is a magazine that is influenced (and influences) the Ganguro look.
According to Wikipedia, Ganguro means “Black Face Girls”, referring to the crux of the look; heavily applied fake tan and bleached blonde hair (which I am sure makes you look even darker).
In its most extreme form:
The one of the left really reminds me of Khloe Kardashian…look hard, she’s there.
Anyway back to the magazine. I did actually buy it to see if they had any funky tips or recommendations for products. The audience for this magazine, I am going to guess is younger than that of Voce and Maquia magazine – the layout is messier and harder to follow and the products seem to be Japanese high street ranges.
I wonder if this magazine is largely supported by the readers. So many of the product shots are of used products (slightly…ahem dirty. Hello magazines/bloggers etc. If you are going to photograph used make up a quick wipe with a lint free cloth and Isopropyl Alcohol wouldn’t go amiss. Thanks.)
Its nice I suppose, looking at what regular girls use on their faces in Japan…
Not all of the girls in the magazine are completely ‘extreme’ – so its nice seeing that lipglosses and lipsticks they favour, which blushers they prefer. They have so much nice stuff to choose from…
Then there are a number of tutorials that are step by step. Once again, the photography is not crystal clear or spot on like that found in VOCE, Maquia etc. but its still pretty good.
I mean some of the looks, like this eyeliner with a weird loop in it is of no use to me, (I normally get that effect when applying make up in the dark) but its still interesting to see:
They also have hair and nail sections. The diet pages made me laugh. Take a perfectly slim girl (45kg…I think thats 7 stone) and make her even twiggy-er!
Not through exercise or anything sensible like that, but some supplement drink. Tut.
Here are some more examples of the looks in the magazine.
The key things I picked out are:
- Hi-Bleach, or very lightly bleached hair
– Contact lenses – quite fake
– Fake Eyelashes a must
– Fake tan – a lot of bronzers, not so many liquid bronzers for some reason
I think if I saw this girl in the street, it wouldn’t occur to me she was Japanese. But then again, its none of my business how she presents herself, is it?
The look is HIGH MAINTENANCE and completely based on artifice. I am guessing this is a teenage/early adulthood fad, because how you can work and sustain this level of upkeep – the hair, the make up, the nails, the dress and keep a “proper” job, I don’t know. Unless you are a princess. Or you win the lottery. Or something.
If you read this blog a lot you’ll know I’m not one for this kind of look – the excessively applied fake tan, the excessively bleached hair, plastic 3 inch nails. They’re usually the ones elbowing me out of the way in Primark to serving me on the MAC counter.
Hey, each to their own, but you can’t blame me for wanting to stick some notes (monopoly money, mind) down the front of your knickers….
Yet….after reading the Egg’s Beauty magazine, there’s something in there that I can appreciate.
There’s a sort of childishness, and a sense of fancy dress and fun (since the Ganguro look is SO far removed from what the natural Japanese complexion/hair looks like). It doesn’t take itself to seriously.
Its also about being part of a community, which is important to these girls.
And isn’t that what dressing up as a teenager/young adult is? Associating yourself with a social group, associating yourself with a type of music, making yourself fit in/stand out?
Besides, women of all cultures around the world are always darkening their hair, or bleaching it. Fake tan? Some many women, dark or light skinned use it. The Ganguro look seems like an extreme caricature, and quite a fun one at that.
Then I was comparing images I found on the net when searching for ‘Ganguro’ and what was in the Egg magazine, and the looks in the mag (I shudder to say) seem far more wearable and have been toned down. It was still extreme, for sure, but not terrifying - (I beg to differ – Mr Candy).
Oh well. I must be going soft in my old age.
It was a fun magazine to flick through and I spotted a few new brands I want to try. Its not going to replace VOCE, Biteki or Maquia but it was interesting to read.
Ok, now you have to tell me what you think. What do you think of the Ganguro look? Would you buy a magazine like this?
Update – found this video on you tube:
This I found rather more disturbing than the magazine and it did (as reader Lucky pointed out in the comments) draw attention to the obvious cosmetic surgery around the eyes – not just to add a crease, but actually widening the eye area for a dolly eye look (urgh!).
Kind of disturbing when you think about the lengths YOUNG girls must go through to get to this look – dyeing your hair and using make up is different to cutting your face when you haven’t even hit your mid 20s…your face hasn’t even settled in yet.
I don’t know what mad insecurity pushes such young women to surgery, but if my daughter came to me aged 18 and wanted an eye job, nose job and cheek implants so she could be part of a gang, I’d give her a whack around the head and make her wear a paper bag instead. Don’t tell me that’s unreasonable.