Ladies…someone asked me the question today…
What is your favourite niche make up brand?
Niche make up brand…first thing that popped to mind was the number of Japanese brands I buy – Lavshuca, Canmake, KATE etc. but do these really count as a “niche” brands?
Let’s say that we know for sure that the large, international brands aren’t niche brands. This is your:
Estee Lauder Brands: MAC, Clinique, Bobbi Brown, Aveda, La Mer, Estee Lauder etc.
L’oreal Brands: Garnier, Lancome, Shu Uemura, YSL, L’oreal Paris, Maybelline, Armani etc.
Then there are brands that are sold around the world like Chanel, Dior, Clarins, Shiseido that are also not “niche” brands.
What does this leave us with?
Thinking about products that are sold in the UK, there are brands like Barry M, GOSH, My Face, Pixi – do these brands count as Niche because they aren’t sold on the same large global scale as the top Estee Lauder/L’oreal brands?
How about a brand like Illamasqua? A year ago I may have said it was a niche brand but given the rate of expansion, the fact that the brand is now sold in Sephora in the US can it really count as “niche”?
At the same time the brand seems to play on the idea of appealing to people who have a unique and unusual style – does this then make it niche regardless of how big the brand has expanded?
Then there are the Japanese brands that I mentioned at the start of this post, that I love using the most – a lot of these small brands are actually owned by big brands like Kanebo, Shiseido, Kose, Albion, Sofina….can a brand truly be “niche” if it is owned by a global giant like Shiseido?
Its niche to me because I don’t have easy access to it, but if I were in Japan Majolica Majorca could be like my L’oreal.
I am trying to get a clearer idea of this in my head – let me know your thoughts in the comments!