According the The Daily Mail, Estee Lauder have got into a bit of trouble for false advertising.
Ever wish you could just visibly fill in your wrinkles?
Now you can start with TRI-AKTILINE Instant Deep Wrinkle Filler. In this one complex a combination of ingredients help eliminate the appearance of wrinkles, frown lines, brow lines and under eye lines on contact. Through a series of stringent tests this powerful treatment was proven effective. TRI-AKTILINE Instant Deep Wrinkle Filler’s effect is instant.
• Immediately: 68% of subjects reported a noticeable visible filling of wrinkles
• After 4 weeks of continued use: 83% of subjects demonstrated improvement in the appearance of lines
• After 8 weeks of continued use: clinical studies measured a 45% visible reduction in wrinkle depth and length.
TRI-AKTILINE Instant Deep Wrinkle Filler’s formula combines a unique filling cream with spherical powders that together help eliminate the appearance of wrinkles on contact, evening out and smoothing away the look of the deepest most visible lines. Use TRI-AKTILINE Instant Deep Wrinkle Filler where you need it most. On crow’s feet, laugh lines, anywhere facial expressions have left their mark. Tap it on and watch them fade away instantly. And it is fragrance-free.
The funny thing is, I considered buying this once for my laughter lines. It isn’t cheap at £25 for 30mls, but upon reading the label and a few reviews, it became clear that the cream was very much a temporary cosmetic filler as opposed to a permanent or even semi-permanent solution, so I passed.
Now I spotted the fact that it was a temporary solution only. I guess the problematic line in the ad is: ’83 per cent of subjects reported improvement in the appearance of lines” which suggest there is some long term benefits there (“Improvement”). No doubt the advert is shady!
But what do you think about all this furore about beauty advertising overall? Surely there are plenty of creams and lotions making false claims – or rather exaggerated ones.
L’oreal for example, is always using suggestive language and made up scientific terms – bio-spheric-collagen-plumper-zykaline-beads, or whatever.
How about shampoos? With a sensitive scalp, I am always looking at natural or organic solutions, but look on the back of the pump and 98% will have Sodium Laurel Sulfate as one of the top ingredients – a cheap foaming agent which makes me itch like crazy. Even the pricey shampoos…
At the same time (random thoughts here) I recently aquired the £90 La Mer Cream and £120 La Mer Eye concentrate – can these products stand up to the test? How can they honestly justify those prices…I guess its whatever someone wants to pay. my skin feels great, I have to say, and having spent so much on it I think I will finish the product instead of getting bored and finding something else.
Anyway, those are my ramblings. What do you think?