You lie?: Tri-Aktiline Instant Deep Wrinkle Filler

According the The Daily Mail, Estee Lauder have got into a bit of trouble for false advertising.


They Say:

Ever wish you could just visibly fill in your wrinkles?

Now you can start with TRI-AKTILINE Instant Deep Wrinkle Filler. In this one complex a combination of ingredients help eliminate the appearance of wrinkles, frown lines, brow lines and under eye lines on contact. Through a series of stringent tests this powerful treatment was proven effective. TRI-AKTILINE Instant Deep Wrinkle Filler’s effect is instant.

• Immediately: 68% of subjects reported a noticeable visible filling of wrinkles

• After 4 weeks of continued use: 83% of subjects demonstrated improvement in the appearance of lines

• After 8 weeks of continued use: clinical studies measured a 45% visible reduction in wrinkle depth and length.

TRI-AKTILINE Instant Deep Wrinkle Filler’s formula combines a unique filling cream with spherical powders that together help eliminate the appearance of wrinkles on contact, evening out and smoothing away the look of the deepest most visible lines. Use TRI-AKTILINE Instant Deep Wrinkle Filler where you need it most. On crow’s feet, laugh lines, anywhere facial expressions have left their mark. Tap it on and watch them fade away instantly. And it is fragrance-free.
The funny thing is, I considered buying this once for my laughter lines. It isn’t cheap at £25 for 30mls, but upon reading the label and a few reviews, it became clear that the cream was very much a temporary cosmetic filler as opposed to a permanent or even semi-permanent solution, so I passed.

Now I spotted the fact that it was a temporary solution only. I guess the problematic line in the ad is: ’83 per cent of subjects reported improvement in the appearance of lines” which suggest there is some long term benefits there (“Improvement”). No doubt the advert is shady!

But what do you think about all this furore about beauty advertising overall? Surely there are plenty of creams and lotions making false claims – or rather exaggerated ones.

L’oreal for example, is always using suggestive language and made up scientific terms – bio-spheric-collagen-plumper-zykaline-beads, or whatever.

How about shampoos? With a sensitive scalp, I am always looking at natural or organic solutions, but look on the back of the pump and 98% will have Sodium Laurel Sulfate as one of the top ingredients – a cheap foaming agent which makes me itch like crazy. Even the pricey shampoos…

At the same time (random thoughts here) I recently aquired the £90 La Mer Cream and £120 La Mer Eye concentrate – can these products stand up to the test? How can they honestly justify those prices…I guess its whatever someone wants to pay. my skin feels great, I have to say, and having spent so much on it I think I will finish the product instead of getting bored and finding something else.

Anyway, those are my ramblings. What do you think?

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  1. Elizabeth says

    The pseduo-science used is completely laughable. With most of the compounds plastered over their adverts and packaging actually being trade marked. A lot of quakery. Give me a pretty box, slap limited edition on it and thats all I need to want it.

    What gets me is the adverts on tv for mascaras, which always have “styled with inserts” or “enhanced in post-production”.

  2. Kanita says

    I totally agree. Have you seen the new loreal regenerist eye cream commercials? Throughout the commercial they keep boasting about how their cream beat the several hundred dollar eye creams, and only once they mention that it was in the hydrating category. I don’t even care if by some made up statistic they can claim their cream hydrates better, it doesn’t make it an overall better eye-cream.

  3. Row says

    Hey Elizabeth

    I remember then L’oreal got in trouble for that and ever since, ever mascara advert has the ‘inserts’ logo! I’d rather see what it really looks like on – anyone can look amazing with some fake lashes on!

  4. Row says

    Hey Kanita

    Very true!!! It’s amazing when you think about it…or when they say things, like 700% better than what way? Compared to what? Its like the way Pampers nappies are always ‘drier’ than before!

  5. Carole says

    I bought Tri-Aktiline and followed the instructions….Take a small amount and pat on the wrinkle. I admit it is a deep frown line so when it didn’t work at the first go I wasn’t suprised.
    However I ended-up using enough to fill the Grand Canyon and the wrinkle is still visible :o(
    In my opinion….Waste of money!

  6. Carole says

    Hey Row :-)
    A definate no no from me….. I was given a tip though, it would appear that haemorrhoid cream is supposed to work on wrinkles as it’s designed to tighten skin…yucky thought!!! haha
    I haven’t gone that far….Yet!