Testing! Elemis Advanced Brightening Even Tone Serum 28 Day Test – A Review

Various women in my family have suffered from light pigmentation issues, particularly during pregnancy, and although I was lucky enough to escape anything dramatic with Baby H, this time around, I have noticed more small brown spots appearing.  Whilst they never bothered me before, I am aware that it can get worse in quantity and colour so I am actively trying to prevent more spots appearing. Sunscreen is of course, a major factor in reducing brown spots, but I have also been testing various pigmentation products. 

One of the first I tested for a while is Elemis’ Advanced Brightening Even Tone Serum (£59) which I tested for for around a month. 

Elemis Advanced Brightening Even Tone Serum Part 1

They say:

This intensive brightening serum is clinically proven to reduce the appearance of uneven pigmentation in just 28 days. 

The unique complex of daisy and pea extracts with encapsulated vitamin C helps to reduce the appearance of dark spots, age spots and existing imperfections, whilst simultaneously helping to minimise future formation.

  • Skin is left bright, clear and visibly more even.
  • Clinically proven to reduce the appearance of pigmentation after just 28 days
  • Skin is left bright, clear and visibly more even
  • Existing pigmentation is lightened and the formulation of future uneven pigmentation is minimised
  • Past imperfections, such as acne scarring, are visibly reduced

This can be used on all skin types and should be used with Sunscreen. 

Elemis Advanced Brightening Even Tone Serum Part 1 1

This serum is a very lightweight, cream coloured formula which sinks in quickly to the skin. It doesn’t moisturise and is light enough to layer with other products. 

Elemis Advanced Brightening Even Tone Serum Part 1 2

I found that right after application my skin had a slightly tacky feel which disappeared quickly.

Here is the start of my trial on May 2014 and took photographs after a month (since the blurb says that there should be results after 28 days).  I did continue to use this serum until recently, as my skin has taken an extremely sensitive turn due to pregnancy.

Before:Elemis Advanced Brightening Even Tone Serum Part 1 3

I used to have a few freckles which have now become more plentiful (see above image). 

The results are better than what I actually see in the mirror, if that makes sense? When I look in the mirror I see no great difference to my brown spots but I see a better texture overall and brightness.  In these photos though, I can see on my left side, there has been some subtle fading of marks.  I also have acne marks from a lot of teenage home squeezing which is less evident. 


On my right hand side, I have 3 prominent freckles which I think are still quite visible.  After a month I am definitely not expecting miracles, and at least my skin looks bright and clearer overall even if the brown marks are still there.  

Elemis Advanced Brightening Even Tone Serum Part 1 4Elemis whitening

It’s a difficult time for me to test this product in the sense that my hormones are all over the place – despite this I think the serum has done quite well in terms of not creating irritation (however, I wouldn’t layer too many serums on the skin during pregnancy – at least for my skin it is too much to take!) and I definitely noticed overall brightness but I cannot say that I’ve seen any brown spots disappear over the initial 3 months but then, I didn’t honestly expect it to remove them.  I haven’t noticed more brown spots appear, so this is a good thing! 

This serum is pricey at £59 for 30ml – one pump is sufficient though due to it’s runny texture, so it will last a while. 

You can buy it here.


*PR Sample 

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