Compare and Contrast: Vaseline, Skin Lightening Creams, Facebook Apps and Shahid Kapur

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Vaseline have launched a Facebook application for their range of skin lightening creams targeted at Indian ‘metrosexual’ men, which lightens half the face to show how much fairer they can look. This has of course caused much fuss: The vehicle Vaseline have used is wrong. To have something as trivial as a Facebook App to show you how much ‘better’ you look with ‘lighter skin’ reduces something that is quite serious and a big commitment […]

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