A few weeks ago I mentioned the Olay Regenerist Big British Beauty Poll 2012 – well, the results are finally in and here are a few of (what I thought!) were the most interesting finds!
Some key discoveries are:
- Women are spending 15% less on beauty in 2012 vs. 2010
- Anti-Ageing skincare is the last thing women are prepared to sacrifice
- 79% of women won’t spend more than £30 on an anti-ageing cream
Top Beauty Investment
When asked ‘If you ever need to cut back on your beauty spending, which area would you cut back on first?’ 39% of women said body treatments, 15% said a haircut and colour, 15% said cosmetics, whilst 7% would sacrifice skincare.
I have to say I definitely agree with the body care – I could go for cheaper lotions and washes but I am less likely to give up a face cleanser and moisturiser. As for haircuts and colour, I would do a home dye and get my hair cut less if necessary, but go for one really good quality one! Cosmetics…I don’t know if I could actively cut back on cosmetics, in the sense that I buy as a hobby anyway not out of need!
RIP the £100 Super Cream
The poll suggests that women are no longer prepared to splurge on super expensive anti-aging creams (like La Mer!). 79% said they wouldn’t spend more than £30.
I personally think that there are lots of excellent creams out there for £30 or less, if you go into Boots there are plenty of anti-aging high quality brands that aren’t too expensive. Having said that I am sure that people who love their super creams will still buy them – after all moisturisers do last a long time but I for one, think twice before spending huge amounts on skincare.
Can’t Live Without Make Up
35% of women voted Mascara as the one make up item they can’t live without, 31% said foundation and 11% said lipstick. 2.8% voted for nail polish.
If I were doing the folk it would be foundation and concealer, followed by eyeliner then lip gloss!
Instant Youth Fix
A new hair cut or colour was voted the no. 1 instant fix with 29% of the vote. Facials, teeth whitening, anti-aging skincare tied with 22% of the vote. Amazingly, fake tan scored 1% of the vote.
I am surprised by that Tan only got 1% considered how huge the fake tanning industry is (but in my opinion, too much makes women look older!). For me, a new hair cut and colour is always refreshing but I am also a fan of a good facial too!
What do you think of these results – do they ring true for you?
*P&G/Olay sponsored post