A few weeks ago I mentioned the Olay Regenerist Big British Beauty Poll 2012 – well, the results are finally in and here are a few of (what I thought!) were the most interesting finds!
Some key discoveries are:
- Women are spending 15% less on beauty in 2012 vs. 2010
- Anti-Ageing skincare is the last thing women are prepared to sacrifice
- 79% of women won’t spend more than £30 on an anti-ageing cream
Top Beauty Investment
When asked ‘If you ever need to cut back on your beauty spending, which area would you cut back on first?’ 39% of women said body treatments, 15% said a haircut and colour, 15% said cosmetics, whilst 7% would sacrifice skincare.
I have to say I definitely agree with the body care – I could go for cheaper lotions and washes but I am less likely to give up a face cleanser and moisturiser. As for haircuts and colour, I would do a home dye and get my hair cut less if necessary, but go for one really good quality one! Cosmetics…I don’t know if I could actively cut back on cosmetics, in the sense that I buy as a hobby anyway not out of need!
RIP the £100 Super Cream
The poll suggests that women are no longer prepared to splurge on super expensive anti-aging creams (like La Mer!). 79% said they wouldn’t spend more than £30.
I personally think that there are lots of excellent creams out there for £30 or less, if you go into Boots there are plenty of anti-aging high quality brands that aren’t too expensive. Having said that I am sure that people who love their super creams will still buy them – after all moisturisers do last a long time but I for one, think twice before spending huge amounts on skincare.
Can’t Live Without Make Up
35% of women voted Mascara as the one make up item they can’t live without, 31% said foundation and 11% said lipstick. 2.8% voted for nail polish.
If I were doing the folk it would be foundation and concealer, followed by eyeliner then lip gloss!
Instant Youth Fix
A new hair cut or colour was voted the no. 1 instant fix with 29% of the vote. Facials, teeth whitening, anti-aging skincare tied with 22% of the vote. Amazingly, fake tan scored 1% of the vote.
I am surprised by that Tan only got 1% considered how huge the fake tanning industry is (but in my opinion, too much makes women look older!). For me, a new hair cut and colour is always refreshing but I am also a fan of a good facial too!
Notes:
What do you think of these results – do they ring true for you?
*P&G/Olay sponsored post
Oooh interesting! I would definitely cut back on body care if I had to cut back on beauty spending, followed by makeup (I could live with 1 or 2 really good foundations), then hair and finally skincare! As for my can’t-live-without-makeup I’d definitely vote foundation! Nothing beats a good base- even if you’ve got nothing else one but foundation, it still evens out your skin and makes you look polished
Then it would be eyeliner and followed by lipstick.
Definitely agree with a new hair cut/colour as instant youth fix- nothing can transform your look more dramatically than that! Heck, even a good wash and blow can transform your look
Facials are great too (And my staple), but you don’t get an “instant” effect for sure.