I mean sofa adverts are the scourge of the earth anyway but this CSL one is takes it to a whole new level. It’s trying to give you a narrative, a storyline, a la Nescafe Gold Blend and demonstrate the passing of time a la John Lewis except, John Lewis’s advert used effective editing and actors to demonstrate this, and also left you with a warm fuzzy feeling.
This one uses unsubtle captions like: 9 months later….6 years later….8 years later (is this cumulative years?!)
Wow, doesn’t that fill you with a sense of positivity in life and a renewed faith in marriage?
I particularly like the sinister look the husband gives his ex-wife as he’s leaving with his identical-to-his-wife-anyway-dolly-bird-girlfriend…It’s a look that screams “IF ONLY YOU GAVE IT UP MORE OFTEN! THIS IS YOUR FAULT!”
And what next? The wife (who hasn’t aged in 8 years) is left alone, having handed her son over to the hussy and the other hussy. She is alone. Melancholy. If that was me I would have beat down the bitch…and his girlfriend.
But hey! At least she still has a sofa! Cos that’s all us girls need when our lives fall apart. A nice white leather sofa.
See, the superstitious Chinese part of me would associate CSL sofa’s forever with negative energy after that advert. I am REJECTING your negativity, Mr Sofa! I sure as hell won’t be buying theirs for a marital home!