Maybelline Eye Studio 24hr Color Tattoo – Review & Swatches – UK Colours – Part 1

I am a huge huge fan of cream eyeshadows, although I am quite specific about the types I like…quite runny and shimmery, jelly like, or rich creams.  Maybelline’s Eye Studio Color (using the spelling on their packaging) Tattoo Cream Eyeshadows have been out of my radar for a long time because they had a texture I don’t usually like; somewhat thin and quite solid.

Then I was sent a few colours to try; quite a neutral selection which piqued my interest, and I ended up buying a selection of USA exclusive colours and some limited editions too!

Maybelline Color Tattoo 24hr eyeshadow review

The US colours come with the black lids and the UK (possibly Europe?) colours have coloured lids (the top row in the above photo).  Both come in glass jars and have the same amount of product.  However; this is quite important if you decide to buy some colours from abroad – some shades have different names but are exactly the same thing as what we have in the UK.

For example, our 40 Permanent Taupe is 35 is Tough as Taupe in the US, 20 Turquoise Forever is 40 Tenacious Teal and our 15 Endless Purple is 20 Painted Purple in the US.  

From my research, a few shades that are US colours that we don’t (at the time of writing) get here are; Fierce & Tangy, Too Cool, Pomegrante Punk, Edgy Emerald.   

Fierce & Tangy is a bold orange (I like this but can’t see any use for it as yet), Too Cool is white which I bought, Pomegrante Punk is a rich berry shade and Edge Emerald is a green which I also purchased and will review/swatch shortly.

We get Timeless Black which apparently they don’t in the US (it is a basic rich dark black) – although not listed on many websites I have definitely seen this in Boots.

Anyway, they say:

Dare to wear 24HR shadow.

• Ink technology creates 24HR wear shadow for our most intense, long-lasting color saturation
• Cream formula glides on without creasing and keeps color vibrant
• Ophthalmologist-tested.  Safe for sensitive eyes and contact lens wearers

The idea of a long wearing cream eyeshadow is nothing new, although plenty of people I know still shy away from them due to the fear of creasing.
I have a pretty deep fold due to my eye shape, so if something can truly stay crease free on me, then it’s pretty damn good.
The four shades I was sent to try are Immortal Silver, a clear bright silver:Maybelline Eye Studio Color Tattoo Review Swatches maybelline colour tattoo 24hr eye studio 50 eternal silver
This is so very night and shiny! I am not averse to a bit of silver to be honest, especially with some purple although it’s not a go to shade. This is a pretty colour but can be a bit ‘thin’ with one layer.
Pink Gold is a sheer silvery based soft pink which is a nice neutral colour for a wash.  Having said that I wouldn’t choose it for myself if it wasn’t a sample:
Maybelline Eye Studio Color Tattoo Review Swatches 65 Pink Gold
Immortal Charcoal is a metallic grey – it’s quite a basic shade, like the other two, there aren’t really more ‘nuances’ to these colours, in that they are what they say they are – no unusual shimmers or glittery hues.  In that sense the range is quite basic:
Maybelline Eye Studio Color Tattoo Review Swatches 55 Immortal Charcoal
Permanent Taupe I was looking forward to very much as it’s a shimmer free medium warm taupe brown hue.  It’s definitely a colours you can use over your lid quite nicely for a daytime look:
Maybelline Eye Studio Color Tattoo Review Swatches 40 permanent taupe
It’s quite a ‘mushroomy’ colour which I like.
The texture of these are pretty soft; they don’t seem to go very hard even when it’s cold so they’re quite easy to use and very buildable – I found they felt a bit thin, but you can layer without it getting too heavy or feeling and looking crusty, like some cream eyeshadows do.  The texture of these are fine overall.
I think this varies depending on the colours; the lighter shades seem to be sheerer and blended away.  The deeper colours are more pigmented however can be a little patchy almost.  However, it doesn’t feel like a problem to keep dabbing on more shadow for a even coverage.
Colour Selection:
The colours are more interesting in the US selection – the UK colours are quite neutral with one or two brights.
This is where this product really excels.
I found it lasted very very well. It dried properly in a minute or two (enough time to do more blending – it’s not quick dry by any means) but one set – wow, it lasted all day.  I didn’t spot any creasing either, nor did it feel horrible and dry on my lids or flaky.
I am actually surprised by how well this lasted at £4.99 a pot. My only complaint right now is that some of the colours are a bit wishy washy to work with.  Still, seeing as these stay put so beautifully, it’s hard to complain.
I will review and swatch the other colours I purchased later on. 
Would I buy more?  Well these will last for a while – but unless I see some more creative colours that are different to whats on offer, I wouldn’t bother buying more for now since cream shadows have a shorter shelf life.  I hope they are bolder with new shades or offer some interesting duo chromes etc.
Have you tried these eyeshadows?
*PR samples
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  1. says

    I love Maybelline color tattoo.. They stays on me for a very long time without smudging! I doubt pink gold is available in Singapore but I would love to get it if it’s available. Looks so pretty as a base :)