Max Factor. A brand that is always there no matter what, full of peoples’ favourites, and I do remember in my teen years splashing out on Max Factor make up but in recent years, admittedly it’s not a brand I might stop and browse at.
Now, Max Factor have these newish Excess Shimmer cream-gel type eyeshadows in a pot – as a huge lover of cream textures I had to give these shadows a go.
These eyeshadows currently come in 6 shades, have a ‘high pigment formula’, lasts 12 hours and suits sensitive eyes too.
I have 3 shades in Pearl, Copper and Bronze.
Pearl is an almost greenish looking white – very frosty, highlight type shade. There’s definitely a fairy green touch to it.
Copper is a medium silvery taupe type colour as opposed to copper, which I would describe as more of an orangey colour. Still, copper is pretty and cool toned.
Bronze is a warm deeper chocolate brown, with not as much gold as I would expect but is a wearable brown nevertheless.
Now, the most interesting thing about these eyeshadows is the texture. They’re not really creams, they’re not that thick, they’re not quite mousse, they’re not that firm, they’re not like jelly shades, they’re denser than that and more pigmented. They are very very very soft to touch, not the kind of shadows you need to warm up at all, and unlike some eye jellies, they pick up easily on your finger – they’re so soft that you easily pick up too much product. What is the texture like…I guess it is like slightly jellified Angel Delight (god I hated Angel Delight).
I like the texture although it is not like any of the other cream eyeshadows or jellies in my current collection (Jellies are quite popular with Japanese cosmetics).
Pigmentation is good, as you can see, although if you apply too much too quickly, I think it looks too ‘thick’ – it’s better built up in layers.
These are shimmery in a fine metallic kind of way rather than glittery – they are actually quite wearable (no one is saying apply it ALL OVER!) because of how fine these shimmers are. If you want something chunkier or glittery then look to a product like the Jill Stuart eye jellies which are very WHAM BAM when it comes to shimmer.
Anyway, I used all 3 colours here, pearl to highlight, copper on the lid and bronze in the crease. It was pretty easy to apply, and once set, they are quite long lasting with minor creasing after about 4 hours.
I like the look overall, it’s almost a slight ‘wet look’.
These cost £7.99 each and there’s currently a 3 for 2 on at Boots if you are interested! I hope they bring out more interesting colours and brights in this formula. This is quite a nice cream shadow for people who want something shimmery but wearable, easy to blend and can be worn sheer or stronger.