Better than Primer Potion? Etude House Proof 10 Eyeshadow Primer Review

I am obsessed with eyeshadow primers and I have many favourites – Lancome is pretty good, ELF’s is very affordable, Michael Todd’s is great if you want more coverage etc.

When I saw this primer from Etude House’s range, Proof 10 (supposed to be water resistant/waterproof) I had to buy it! (I also have their mascara (meh) and cheek and lip tint (quite good!)).


Proof 10’s primer is supposed to do the usual things an eyeshadow primer does – makes the eyeshadow last longer, makes the colour true, reduces fall out etc.

My favourite texture for a primer is either something creamy that dries to a powder or something that has a slightly silicone-y feel to it and has some slip so it doesn’t feel like the eyeshadow is dragging.

I think UDPP is ok, but I think it does make colours hard to blend and dilutes the colour somewhat.

Here is the packaging:


The primer itself is sort of a pale beige, similar to UDPP and Too Faced’s Shadow Insurance:#alttext#

I like how the container is transparent so you can see what’s left but the bottle is similar to UDPP – it’s going to be hard to get the remnants out!

The applicator is a sponge – no problems with it:


The texture of this primer reminds me of Art Deco’s primer (which I REALLY love) but slightly more liquid. It goes on beige and immediately becomes quite sheer, so there’s no horrible pale cast on the eye. It has that nice slip to it so you can keep blending your eyeshadows…

You only need a little bit too! It’s creamy and easy to work into your skin.


This primer also works really well at improving the longevity of eyeshadow. As good as UDPP anyway but it gives you more leeway to blend. I noticed my eyeshadow colours were brighter, I ended up with less glitter all over my face and I had little to no creasing.

It’s a great primer!


I will still keep trying different primers – that’s just me, but this is an excellent find and is recommended to people who find that their shadows don’t last long enough. I think it’s better than UDPP anyway and possibly Too Faced’s Shadow Insurance because it’s just so light and doesn’t affect the shadow in a bad way.

I bought this from eBay for about £8 including shipping.

What is your favourite eyeshadow primer?

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  1. says

    I was just about to go get TFSI tomorrow, but perhaps I should wait…?
    I trust your recommendations, this sounds like a great primer!!!
    Very intrigued now! :) x