Oooh I am a sucker for a lip product and new stuff – so when I saw these Color In Liquid Lips from Korean beauty giant Etude House, I had to buy a few. As always, they have a vast colour selection (around 20 colours) to choose from and I settled for a bit of this and that, some rose, pink, orange and hot pink.
So what is this formula all about?
Etude House’s Color in Liquid Lips is a ‘liquid lipstick’ with intense pigmentation and high shine with a watery smooth texture. I makes lips look glossy and healthy, it hydrates and also is long lasting. (That’s what they say!).
Packaging. The lip colours come in boxes and decent plastic tubes. I like how you can see right away which colour you have in your hand rather than having to open each one up.
The applicator is a tear dropped shape with the well in the centre that picks up MORE than enough product (this stuff is really pigmented giving opaque coverage) – you really don’t need to dip more than once per application! I love this shape of applicator and the soft sponge makes it nice to apply as does the tip although with this amount of pigmented and wetness in the product, it is still somewhat tricky to master the application in a hurry (which unfortunately, is all I can do! Hurried make up!).
So as I mentioned the pigmentation is intense across the board. If you like that kind of thing, then great. I almost find the opacity and intensity a little too much – sometimes shades on the lips look better having a little shimmer or texture or sheerness to them…more depth…rather than looking like a poster paint for lips. This is what this product reminds me of! Also remember a lot of the shades are quite bold and along with the opacity it looks a bit Ronald McDonald.
There is a faint sweet smell I can’t put my finger on which doesn’t bother me but I generally don’t like scent in lip products.
The texture of this is like a runny yet creamy gloss…I can’t say it is watery thin but it is effortless to spread, there is almost an oiliness to it which I personally again, think that it makes the product hard to work with as it bleeds easily – during wear, and also on application in to the corner of the lips. For me with this kind of pigment I want a product that will cling and hold better so I don’t have smudged make up over my face (which happened a few times with this product – on my hand, on my bag, on my child AND I DON’T KNOW HOW).
The shades are: BE102, OR202, PP501 PK001.
PK001 is a light pink. Less flattering on that it is swatched, quite dolly like, too pale for my skin tone but might look nice on fairer ladies.
OR202 looks ok on but is still a tad too light of my skintone and in other lights looks weird. Need more depth and pigmented for it to suit my skintone.
BE102 is supposed to be a beige and it isn’t, its a rose, but it is my favourite colour by far as it’s pretty and wearable with a sort of mauve edge.
PP501 is a hot pink purple fuchsia shade. It’s a little more blue based than I expected which makes it looks a bit too 80s for me.
It’s worth nothing that Etude House swatches are gorgeous but often inaccurate (hence I have many colour duds as they did not show up like how I expected them too!). Take their swatches with a pinch of salt!
Finally the finish is super gloss and quite pretty but my god can this product bleed. I don’t recommend applying it and eating etc it’s going to go everywhere. Probably a good time to invest in a clear invisible lip liner – also BLOT the excess off. It leaves a slight stain after the gloss has worn off.
Verdict: Nice product but messy, choose your shade carefully as most swatches are inaccurate.
I paid around £6 per colour, purchased on eBay.