The Western market has cottoned on to BB creams and foam dyes too – I am open minded to all of this but so far I have found the attempts poor versions of Asian releases.
When it comes to foam dyes, Clairol was an utter disaster – but John Frieda (note I have NOT used it but my mum and aunties have and think it’s excellent) is probably the best on the Western market at the moment (it is made by Kao).
This Schwarzkopf Shake It Up Colour Foam (soon to be released) caught my eye because…
It is JUST like Hoyu Beautylabo Milkshake dye. I wonder if Kao or Hoyu were involved at all. Note, Palty’s newest generation of foam dye is also cup based, not pump based. This seems to be the future perhaps because if you have all the foam in a cup you can get to it easily (hands free) and there’s no product wastage.
However – the problem with foam dyes in a cup is that it’s harder to ration the dye and you risk slapping on too much in one go.
What do you think about Western brands taking beauty products and concepts that started off in Asia and reinterpreting it for a new market (I feel like I should be starting that sentence with ‘Compare and contrast…’