Beauty Invention – Remove Make Up With Just Water! Shiseido Fullmake Washable Base

THIS is why I love Japanese make up brands. This is why I love Shiseido.  Because just when you think you have everything you could possibly need in the beauty world, they keep pushing and pushing to find new formulations and creative innovative products. So you can keep your BB Creams, cos it’s old news…

This is the beauty stuff you didn’t even know you needed!

Shiseido F W B Fullmake Washable Base

With a name like Shiseido Fullmake Washable Base leaves you guessing as to what it actually does.  Well here is what it is;

It is a make up base with a ‘Veil Action Polymer (unique to Shiseido)’ which contains an ingredient that reacts to WARM water making it flake of easily.  In other words, as well as working as a primer for your foundation, it allows you to remove your make up easily with just plain warm water at the end of the day as it will take off everything you have applied on top of it. (It has to be warm water by the way, not cold, so yeah, get the taps running).  

Check out the poor Shiseido scientist who probably has a top degree in science and is made to put make up all over his face. Someone lost a bet I think…


Does it work?

Is it drying?

Will your face slide off like a mask if someone throws warm coffee at you?

I’ve got one coming in the post so when I know, you’ll know! 

It’s $12 in Japan (approx) or £12 if you buy it online including shipping to the UK. 

Would you try this stuff or are you a cynic?!

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  1. Sarah S. says

    This sounds like fun to play with. I’d smear it on and then do a clown face of makeup for kicks 😛

  2. says

    Shiseido rocks! Can you imagine how many people in their labs had to “volunteer” to wear this like a primer under their everyday makeup? I HAVE to try this! Can’t wait.

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