The one brand I really like which is exclusively available from Superdrug is B. Cosmetics. The range is vegan and cruelty free rich I really like. I recently tested out 3 of their liquid matte lipsticks.
1. In the Buff – nude beige.
2. Pinky Promise – nude pale pink.
3. 1995 – brown.
The packaging is plastic but perfectly decent – it doesn’t look cheap.
I couldn’t detect a scent and I noticed the sponge is a little harder than I would like – makes it just a tiny bit harder to spread the product but it’s no biggie.
The formula is quite thin, but very pigmented and opaque. It covers well and lasts too. It dries fast though – be aware of this, because if you let a bit dry first then reapply it can look uneven. You need to do the whole thing in one go, and get it looking nice and smooth quickly!.
In terms of being drying, it is a tad dry in that when it starts to dry it makes my lips tighten slightly but it is no where near as bad as Colorpop liquid lipsticks which dry my lips.
The shades I have here are definitely in the natural and wearable family, although that is dependent on your skin tone.
In the Buff is a very light beige shade that would work as a nude for lighter skin tones or if you like that J-Lo effect pale lip.
Pink Promise is a nude pink – I am wearing this below – I think it is too light for my skin tone to truly be flattering.
1995 is a mid brown – probably the most wearable for my olive skin tone but still nude.
These are £6.99 each (see them here) Superdrug currently has 3 for 2.
Overall, these are decent liquid lipsticks for the prices if you can find a shade you like (there are several more colours) and if you apply a thin layer they are not too drying.