One excellent thing MAC does is the Back to MAC program, which I am sure most of you know is when you can take 6 empty products back to MAC and you get to choose a free lippie or eyeshadow.
Now I plead with Shu Uemura to do the same!
I for one always take my Shu Shadows out of their plastic cases and put them into their palettes. I have kept all my empties with the hope that one day they will do a similar program. Infact other brands should take this on…finishing 6 products is not that easy and we should be rewarded with a little treat, no?!
What brands do you want to see have a scheme like this?