Space NK Apothecary is an upmarket beauty and skincare store in the UK. So why don’t I live there? There are two stores in my city, easily accessible, yet I rarely step foot in the store – in fact its my last choice of shop to buy my goodies. Here are some reasons why;
Note – This is a real Apothecary.
When I was a teen, Space NK was one of those stores I used to peer through the glass windows at dreamily, wondering when I could afford to buy such fancy stuff. Even now, it stocks the high end brands, the creams that cost £100.
Whenever I go into Space NK, I’m not blown away by the layout. Everything is clean and clinical, I know it screams high end but there’s not enough space for real make up aficionados to play. As soon as you walk in the shop assistants glare at you, or even worse, watch you wander round the shop yet chat away with their friends – you have to beg for their attention in order to get served.
Oh yes. In the 10 years I have been to Space NK, from being a snot nosed teenager in my baggy jeans to the (slightly) grown woman I am now, I still get the sales assistant glare when I go to this store. I’m not someone who is intimidated by SA’s, I don’t give a damn what people think of me – I’ll go in there in my scruffy jeans and flip fops – my money is still good no matter what I wear…nevertheless this is still one of those shops that gives you chills as you walk in. Its one of those shops you don’t go in if its empty because you know the SA’s will give you the death stare for distubing their idle chit chat. This is the sense I get regardless of the branch I have been in, regardless of the time and date, regardless of how I am presented (not that that should matter).
Brands sold a Space NK are:
Some of the brands are hard to find are seem quite exclusive to Space NK, like Lipstick Queen and Terry. Other brands in any medium sized city is findable at another stores. Where I live we have Harvey Nichols and Selfridges, and between them they cover most of the brands you find at Space NK. Needless to say my preference is Selfridges. Selfridges always feels quite lively and has a nice balance between upmarket and approchable – well there are still beayatches in every high end store, but I find Selfridges the best high end store.
Back to Space NK. I have never been offered the chance to try a make up item in this store – I don’t know if they are trained to be artists, however, maybe not. I know I have never been offered any indepth advice, other than "The tills over there".
Another thing I noticed is that they are always low on stock. Of the last five times I have popped in to buy something by Nars, the colour I want is never in. Like I mentioned before, its my back up choice of store. Infact let me list the last few items I wanted to buy which they didn’t have in:
- Nars blusher in Sertao
- Nars lipstick in Mojave
- Nars nail poilsh in Schiap
- Nars eyeliner in Showgirl
- Nars lipstick in Hot Voodoo
- Yu-Be cream
- Talika Lash treatment
I am surprised by how crap their stock levels are. Also they never call you back when an item comes back in store even if they have your number.
So overall, I find Space NK a real meh store – in that, the atmophere is unplesant, the staff are either numb ot just not helpful, the range is small and they hardly have things in stock….see, I was thinking, why don’t I love this store when I love all things beauty? I think the answer is quite simply that whilst it looks pretty, it doesn’t quite provide what it says on the tin. It’s an empty store and no passion or knowledge and I really think when you are selling a high end product you should know your stuff – or lie – just don’t stand there glaring at me like I’m a moron…stop!…STOP!…I said STOP THAT!
Errr so Space NK is a do-do for me. Check out their new online store – surpirse suprise, they barely have anything on it, the navigation is so-so. How can it compete with say HQ Hair? or Strawberrynet?(Chantecaille is much cheaper from them by the way).