…is a waste of time.
A few years ago, I looked forward to the 100 Beauty Buys Magazine, which came out once a year with the Magazine.
I kept all of them, and would study if for hours, ticking off the products that I own.
Now its 4 years on and…the magazine is smaller. There is more “celeb” in it, but its the same old, same old thing.
Estee Lauder, Lancome, Chanel (ie. the big advertisers) will always get a few mentions. Chuck in a bit of Clinique, a smidgen of MAC, some YSL…and we’re done.
The list has looked uninspiring and repetitive for years. I know that it is basically an exercise in advertising and sucking up, but still…try and look like you have spent a year sourcing and searching the globe for newer, better products.
The Best Eyelash Curler is….Shu Uemura! (its good, but what about Shiseido? Suqqu?)
The Best Stick Foundation is…Bobbi Brown (Have they read the review on MUA?!)
The Best Under Eye Concealer is…YSL Touche Eclat (Yawn…hasn’t everyone found a cheaper, better alternative by now?)
The Best Concealer is…Laura Mercier Secret Camouflage…(Yes, unless you have try skin then its like applying tar. Not even good tar, bad tar.)
The Best Lip Pencils is…Spice by MAC. (Oh my god! Get over Spice! its a brown lip pencil, I mean, it was the THING when I was 19? There are a million nude lip liners, inface, who even uses lipliners..)
The Best Lip Gloss is…Mac Lipglass. (Ugh, even Macaholics I know prefer other MAC Lipglosses over Lipglass. The last time I used Lipglass, there was mild wind and 30% of my hair was stuck to my lips by the end of the day. It was a good windbreaker. But still…)
The Best Cream Eyeshadow is…Clinique?!?!?!1 (Er, whatever.)
But how could they remove my beloved Aveda Be Curly curl enhancer for a Keratese curl cream?!?! Why?! I guess Keratese is owned by Loreal, so….
*** And then they go and put Kelly Brook on the cover. I have nothing against Kelly Brook at all, but I mean…she is neither a proper actress or a model or a dancer. From now on, I’m not buying Instyle unless its Rhianna or Natalie Portman or Jessica Alba (yes, I love her grumpiness) is on the front.
Do you like the list? Think I’m wrong and its a definative guide to the best products around? Then don’t tell me! Go and suck up to Estee Lauder!*
*I kid, I kid.