I bow to Shiseido: MAQuillage Lighting White Powdery UV Foundation Review

I have a serious foundation problem.  There I said it. I can’t stop hauling foundations; cream, stick, powder, gel…

It was MAQUillage’s extremely pretty packaging that made me pay attention to their newest foundation release (and they are always releasing new base products for the different seasons) – Lighting White Powdery UV Foundation.

Don’t expect the names of a lot of Japanese beauty products to make perfect sense – sometimes they just don’t.

MAQUillage Lighting White Powdery UV Foundation

I don’t even like powder foundation! But powder foundations are hugely popular in Asia where the climate is hot and humid.  It makes perfect sense since a powder base will last longer, absorb sweat and oil etc.

Shiina Ringo, a Japanese singer/rock star is the face of this brand and she looks so, so, so good for her age. But she strikes fear into my soul. Mr C is a fan of hers and I’ve had to listen to her squeaky voice on and off for a few years now. Check the end of the post to see what I am talking about.

Info:

A powdery foundation formulated with Glow All-over Powder that lights-up your skin to create a translucent, pure-white finish.
Absorbs only sebum to prevent makeup wearing-off. Formulated with Pure White Essence* to nourish, smoothen and brighten your skin with continuous use.

Do not be put off by the word ‘powdery’ – it’s just the description, it won’t be chalky.

This comes in 6 shades and has a SPF of 25.

MAQUillage Powder Lighting UV White Foundation

Shiseido MAQUillage’s darkest shade is OC30 which is a decent enough match for my skintone, depending on the product.  I found their stick foundation was way too ashy, but this foundation is more yellow so works better.

This comes with a mirror and a sponge. The foundation is refillable and you can buy other formula’s from MAQUIllage and put it in the case.

This is a whitening foundation and whilst I don’t believe for one second it will whiten my skin, it’s also not usually an area I am interested in (whitening).  However I am really interested in brightening my skin and evening it out so that I get rid of pigmentation. If these products help a bit, then great! But I do love being olive.

MAQUillage Powdery UV Foundation

The texture of this foundation is superb! I used the word superb!

It’s just so soft, and pigmented, and creamy. For a moment when first applied it looks like powder, then very quickly settles in to give a gorgeous soft finish with lots of coverage for pores, redness and minor scars.  It blends like a dream.

Lasting power – I don’t know, I’d say it could do with a touch up 6 hours in and that’s with dry skin so if you are oily, perhaps this won’t control oil for a really long time.

Now – whilst it matches my skintone, it also adds some brightness to it. I don’t think it leaves a ghastly white cast on my face at all, it just looks ‘bright’ and even, but bear in mind it will leave you with this kind of finish.

Before – no make up on, do excuse the pores, the redness – my skin was very sensitive at this point:

MAQUILLAGE POWDERY FOUNDATION BEFORE

With one quick layer applied – I love the result.  It settles in without looking powdery, really evens out the skin, covers pores…and it just…great.  Trust MAQUillage!

MAQUillage Powdery Foundation

NOTE: There’s no foundation on my eyes, so they look more ‘yellowy’!

Verdict:

Fierce powder foundation, brilliant finish and great coverage for pores and redness. Must recommend if it can match your skin colour.

This is what Mr C would make me listen to in the car…I am sure Shiina has other less…squeaky songs:

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Comments

  1. says

    It sounds fabulous! Probably wouldn’t work too well on my oily skin, but I’m tempted to try it anyway :P

    My favorite Shiina Ringo song is koko de kisu shite: http://www.youtube.com/watch?v=_ICpP_mwrhA
    But I admit that she’s screechy. Still, I love the way she works this song. I can’t believe she wrote it when she was 17!

    • Row says

      Hey Kuri

      I don’t think this has amazing oil control….I mean I look a bit sweaty and I have dry skin half way through the day with this. How old is Shiina?!

  2. Rid says

    Omg squeee! Finally a review on this foundation! :)
    I am a huge Shiina fan, and she got me interested in this foundation however, I couldn’t find a matching colour. :(

    • Row says

      Hey Rid!

      SHAME! Their base products are so good but I guess the colour selection is specific :( Quite yellow and light.

  3. Shannon says

    is this the same one with the japanese advertisement about “i’m a virgin”? Lol when i was in japan that CM/song kept going off on tv that it totally got stuck in my head, and i ended up having to buy the foundation just because of the CM x____x

    out of curiosity, how did you apply it? I usually swipe with the sponge into the pan, then pat onto my skin, but i’m wondering if that dispenses too much onto my skin.

    • Row says

      Hi Shannon

      YESSSSSSSSSSSSSSS that one! It’s kind of annoying (the ad!).

      I just swipe half a sponge over the pan then spread it out starting from the centre of my face. Have you seen the MAQUillage site? they have a guide on how to apply (they think of everything Japanese sites!). I don’t think you need much at all!

  4. Jen says

    WOWSERS…great coverage and lovely finish from a powder foundations…plus the compact is so pretty!!

  5. says

    ah, I should probably pass on the foundation then.
    Shiina’s 32 now – so the video is from when she was 26. geez, really? Man, I gotta stop slouching around.

  6. Gloria Ly says

    Thanks for this review! I was thinking of checking out some of these japanese pact foundations but I was wondering whether you know if most of these (high-end) japanese compact cases are interchangeable between brands? There are some beautiful cases I’ve seen that do not neccesarily coordinate with the foundation I want to try out. Of the refills you have, are most of them the same size? For example, I was thinking of getting this maquillage foundation but putting it in a visee/primavista case. Will that work or should I just stick to one brand for the case and refill?