I remember when Aussie brand Bloom first hit the UK stores – I must have just started Uni and bought a few of the products try out, then *poof* – it was gone.
Now its back and in selected Superdrug stores! I bought three items as part of the 3 for 2 offer (total spent £20). There were loads of tempting things but I was good and stuck to 3 items, not 6….
My finding just the right balance between heritage and hip, poise and playfulness, Bloom creates fresh, innovative and approachable beauty products that make you look, and more importantly feel beautiful. – its true – the outer packaging is very very cute (but that ends up in the bin anyway…)
I picked up a Sheer Colour Cream blusher in Coy, a neutral light pink and two Shadow Liners, in Electric Blue and Ebony Brown – dual purpose shadow and liners.
This blush had lots of great reviews which is why I bought it:
Meh. All I can say is meh. This blush was a little too sheer for me, a little greasy like a light lipgloss. The colour didn’t really show up on my NC30-35 skin so its been rather pointless.
Would look lovely on fairer skin, perhaps? The two shadow liners I’ve never seen before – I love dual purpose, slimline products I can tote around in my bag in case there’s an apocalypse tomorrow:
Bloom’s Shadow Liner is both an Eye Liner and Eye Shadow. Use its’ unique, flat lead for precision lining or to sweep colour over
the entire lid. Its creamy texture is long-lasting and minimises creasing.
I bought two of these because both colours are so stunning! Electric Blue is a metallic azure and ebony black is a rich chocolate with gold flecks. It is creamy and easy to use and blend on the eyes but its not 100% smudge proof. A bit of primer helps (or a neutral eyeshadow on first to absorb the oil).
Overall, I’m glad Bloom is back in the UK although it is bordering on being a little too pretty and a little expensive to be on a messy shelf in Superdrug…nevertheless, its a lovely range, and I have my eye on a lipgloss although I may wait to see if theres another 3 for 2 at Bloom.
What do you think? Love Bloom? Never heard of it?