Kiss Me Heroine Make makes one my favourite mascaras – their formula is brilliant for straight, short Asian lashes that refuse to hold curl with most mascaras. I have also tried their ‘Super Film’ mascara which is removable with warm water (it was rubbish). But there is a big problem with this mascara, and that is that it’s very hard indeed to remove. The best mascaras at holding stubbornly straight lashes usually are difficult to remove. It means more time spent over the sink in the evening which is tiresome…
Then I happened to come across their newest formula – the ‘Advanced Film’ mascara. Like the old version but easier to remove. Apparently this can come off with just a little soap/face wash/cleanser. Worth a go? Why not!
As with the regular version, there is a long and curl version. I really couldn’t decide so in the end I went for volume but I will most likely buy the long version too to see the difference.
When we talk about Volume in Japanese mascara, it is usually a bit of thickening not mega thick lashes like with Western branded stuff.
The main part of the mascara looks the same as the old one, so the cap is different – a ombre pink to gold! The brush is curve and wider at the base, and perfectly good for applying the mascara.
This mascara had all the good qualities of the older version; extremely black, holds curl well, adds length and volume, is waterproof and stays put.
AND – it is indeed easier to remove. After washing my face I get my pad with eye make up remover and it comes off easily (perhaps the wash before hand helps). My point is, no picking or scrubbing which is what I have to do with the old version,
At first I wasn’t sure if it would hold curl as well as the original because I felt like it made my lashes flop a little – but as I added more layers it was actually fine. You do have to make sure you give your lashes a good curling before applying with a good lash curler, and from the base to tip. Then you are on to a winner!