I noticed Addiction, a new brand by make up artist Ayako in my copy of Voce Magazine.
I knew she was very familiar then I realised I had seen her from afar during a demo – she is/was (?) a Nars girl for 14 years.
One word: HAWT.*
I am actually sat here with tingles because after the Illamasqua followed by Rouge Bunny Rouge brand swooning, this is the first new range to hit me BAM between the eyes…it’s utterly utterly fabulous.
But then again, I love Nars. Ayako must have learnt a thing or two from her mentor.
Here’s a selection of the eyeshadow shades:
I love Japanese brands but I do find they tend to go for the sparkly, sheer wash as opposed to super bold, pigmented colours. Addiction then, is more western in its approach, offering various strong shades and textures in good old black, for example.
Even with the lipglosses, I can see three shades of black and lots of bold reds.
This is going to be fun, fun, fun.